What is Creative Commons?

Creative Commons give everyone from individual creators to large companies and institutions a simple, standardized way to grant copyright permissions to their creative work. The Creative Commons licenses enable people to easily change their copyright terms from the default of “all rights reserved” to “some rights reserved.”
But..
Before you think this is for you there are a few things to consider first; such as..
- Make sure your work is copyrightable
- Make sure you have the rights
- Make sure you understand how the licence operates
- Be specific about what you are licensing
So
What are the License types?
Attribution
This license lets others distribute, remix, tweak, and build upon your work, even commercially, as long as they credit you for the original creation. This is the most accommodating of licenses offered, in terms of what others can do with your works licensed under Attribution. More info here
Attribution Share Alike
This license lets others remix, tweak, and build upon your work even for commercial reasons, as long as they credit you and license their new creations under the identical terms. This license is often compared to open source software licenses. All new works based on yours will carry the same license, so any derivatives will also allow commercial use. More info here
Attribution No Derivatives
This license allows for redistribution, commercial and non-commercial, as long as it is passed along unchanged and in whole, with credit to you. More info here
Attribution Non-Commercial
This license lets others remix, tweak, and build upon your work non-commercially, and although their new works must also acknowledge you and be non-commercial, they don’t have to license their derivative works on the same terms. More info here
Attribution Non-Commercial Share Alike
This license lets others remix, tweak, and build upon your work non-commercially, as long as they credit you and license their new creations under the identical terms. Others can download and redistribute your work just like the by-nc-nd license, but they can also translate, make remixes, and produce new stories based on your work. All new work based on yours will carry the same license, so any derivatives will also be non-commercial in nature. More info here
Attribution Non-Commercial No Derivatives
This license is the most restrictive of our six main licenses, allowing redistribution. This license is often called the “free advertising” license because it allows others to download your works and share them with others as long as they mention you and link back to you, but they can’t change them in any way or use them commercially. More info here
In summary…

Need Help choosing a License?
There is a tool to guide you through the process
For further info check out Wikipedia for a more rounded view











































In a service based business there is plenty of evidence to suggest that there is no correlation between client retention and price increases. In other words, your customers won’t leave simply because your organisation raises its prices.











What are the gotta-have factors for a successful VC pitch?….but wait…
E
What does your company offer an investor in return for their cash? More often VCs are looking for companies with assets of some kind. If not tangibles with an existing product, patent, manufacturing process, piece of software or service perhaps intangibles with an established customer base or a proven, high-powered management team. Your company also knows what your assets are and can properly describe and create excitement around them. VCs don’t invest in companies that are just ideas.
Oh yeah!! Customers… Geez these VCs want it all Uh! Lets be honest the development of technologies is sometimes cheaper than the trials/approvals or marketing and creating awareness, so you shouldn’t need funding just to create a product prototype. VCs want to hear from happy customers…and they will call them to find out. If you don’t have customers yet, scoring funding may be tough.
VCs ex
Shock-horror but you do have to present a clear plan outlining what they would do with the money you’re seeking. It doesn’t inspire confidence if you have only a fuzzy idea of how they would use more money to build the business.



















Your well-meaning but bumbling champion miscommunicated your value proposition.
Frontline managers and workers couldn’t see how your solution would help them to do their jobs better.
A competitor used technical jargon as a ’smokescreen’ to confuse buyers about your solution.
A consultant who has ties to your competitor recommended against you, and nobody knew enough to disagree.
The VP of NO, who must approve all purchases over £100k didn’t understand your solution.
The gatekeeper didn’t understand how you were different, so you never got to meet the commercial people
The buyer skimmed your proposal, but didn’t understand the key differentiator you had worked so hard to establish.