Stimulate, Innovate, Stimulate, Stimulate – cash, cash, cash
Apparently the solution to get us outta this place………………..or is it?
Isn’t the best innovation to come from challenging the status quo and stimulation to accelerate the change taking place. Aren’t we just saving what was poor and ineffective from before? How does that help? A recent article in HBR added some more perspective.
The real problem isn’t stimulus, it’s responsiveness. We’re trapped in a zombieconomy: one full of brain-dead organizations who are about as intelligently responsive as Homer Simpson. ( ie focussed on their proverbial do-nuts)
Want better clothes? Don’t ask the Gap. Want better software? Don’t ask Microsoft. Want better cars? Don’t ask Detroit. Want better music? Don’t ask record labels. Want better healthcare? Don’t ask big pharma. Want to hold on to your money? Don’t ask a banker. Welcome to economic Bizarro World.
The economy has gone catatonic. Unresponsive corporations are just the tip of the iceberg. Markets can’t allocate. Investors won’t invest. Banks can’t value, or hold onto anything of value. People don’t trust, much less consume. What’s going on? The real problem isn’t how or what we stimulate – but that almost none of our organizations could respond in the first place.
Yesterday’s institutions have left today’s organizations unable to respond to an increasingly turbulent world. Today’s organizations need a responsiveness upgrade. To that end, we need a new kind of stimulus: an institutional stimulus, not just a financial one, that makes our lame, brain-dead, zombified organizations more responsive. Gap, Detroit, Microsoft, big pharma, record labels, banks, evil corporations of the world – hello? Anyone home? We can stimulate trade from here until Doomsday – but without more responsive organizations, today’s failure to create new industries and renew old ones will simply recur at an accelerating pace.
Money, value, and wealth are an outcome of having responsive organizations in the first place. So how responsive are you?
Are you redefining the economics of ownership? Ownership has its own costs and benefits. Here’s an example of costly ownership: companies building patent portfolios purely for the purposes of deterring competition. Who can develop better kinds of ownership that create value for everyone? Advantage will flow to those economies – and companies – who can. Just have a look at Tullis Russell group who transferred ownership to employees in 1994 and are flourishing in a tough market in tough times.
Are you redefining the economics of contracts and standards? How do we know today’s contracts are inefficient? The sheer size and growth of the legal industry is an existence proof that contracting is becoming more and more costly. Whoever can invent better kinds of contracts for the 21st century will realize a tremendous advantage. Just ask Google – who redefined advertising by tying payment to action, redefining the terms of a stale contract which still based payment on sheer volume.
Are you redefining the economics of governance? Today, governance of economic organizations has devolved to cronyism, back-slapping, and glad-handing. Boards are happy to look the other way when CEOs line their pockets. CEOs are happy to look the other way when board members invite their bffs to join the board. Toxic governance has poisoned industries as disparate as autos, pharma, apparel, finance, and housing. New rules for the structure, composition, roles, and tasks of senior managers and boards will redefine the economics of governance. Advantage depends on doing so – when we can reinvent more efficient ways to manage managers, new value is created: just ask any open-source community, where everyone’s simultaneously a worker, manager, and de facto board member.
Are you redefining the economics of management? Today’s financial crisis isn’t about money: it’s about management. Bankers mismanaged our money catastrophically – because they were too busy managing their bonuses. Advantage will flow to those who can redefine the economics of management – for the simple reason that, unlike bankers, they will be able to create greater amounts of more durable, lasting value. Responsibility, accountability, and transparency aren’t just buzzwords – they’re the keys to radically altering the costs and benefits of management.
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How do you score on the scorecard? If you’re redefining even a single one of the activities above, you’re hitting the ball out of the park. Most companies fail to even register a score, because they’re focused on seeking advantage through better products, services, business models, or strategies – instead of building responsiveness through better institutions.
Of course this isn’t the answer, its only part of a solution to true business differentiation, competitive advantage and genreation of wealth.
Adpated from The responsiveness scorecard in HBR
On the old DTi website exists a diagnostic tool to determine your innovation status.
If you act small and think big, you are too small to fail. You won’t need a bailout because your business makes sense each and every day. You won’t need a bailout because your flat organization (no matter how large it is) knows about problems long before they’re too big to deal with. – Seth Godin
Stop working.
Start asking questions.
When times are fraught and you attempt to do more to drive your business into the light, its pays to remember whats important. Keep things simple and focussed in 2 simple ways.
What would be the one key question that your business should ask its customers?
Someone once said “Innovation isn’t about saying ‘yes’, it’s about saying ‘no’ to everything but the most essential features.”
Ive had the personal privelage of visiting Pixar just as Finding Nemo was being ‘mastered’ and worked with the creator of
What practices are going to ensure that you lead your busienss through these tough times? Here are a few suggestions.