If you act small and think big, you are too small to fail. You won’t need a bailout because your business makes sense each and every day. You won’t need a bailout because your flat organization (no matter how large it is) knows about problems long before they’re too big to deal with. – Seth Godin
What does this mean in practical application
Thinking big means expecting everybody to use their creativity every day towards improving customer experience and teamwork. Acting small means trying out minor adjustments to our processes, making minor changes workplace or looking for small time-waster situations and taking steps to improve.
Thinking big means that “zero” is a reasonable expectation for defects, accidents, equipment breakdowns and excess inventory. Acting small means noticing and correcting the smallest of the chronic flaws and deviations in processes before they become larger sporadic failures.
Thinking big means imagining innovative new product and services for the markets. Acting small means going to the field and interacting with customers actually using the product or service and humbly reflecting on these lessons learned, even when it means reversing cherished decisions on technology, marketing direction or milestones on product road maps.
Act small: produce in small lots
Think big: aim for 100% on-time delivery and customer satisfaction
Act small: go to personally check out the situation
Think big: believe that perfection is worth pursuing through tenacious follow-up
Act small: give cross-functional teams of 5 to 8 people a few days to make many small process improvements rapidly
Think big: set breakthrough goals before such kaizen events and expect double digit-improvements in safety, quality, lead-time, productivity, space and inventory
Act small: ask co-workers and subordinates for ideas
Think big: make the realization of their ideas the best part of your day
There are far more small businesses in the world than big businesses. The largest of organizations are but clusters of smaller, informal groups. We have outsized challenges today that require thinking sized to match them. We can think big, but act quickly no matter how small the good of that act may be. The collective impact of our many small actions has far more impact than the big thinking of the most powerful institutions.
Act small: do what you can do today.
Think big: dream of what you can do with all of your todays
When times are fraught and you attempt to do more to drive your business into the light, its pays to remember whats important. Keep things simple and focussed in 2 simple ways.
Innovation should matter to you even if your job doesn’t involve strategy or product development.
Save yourself a fortune and a load of marketing BS. Do it yourself and get some perfectly acceptable results.

For 100 years, UPS employees have worked to find the most efficient solutions for delivering packages in a safe and timely manner. Careful route planning has been fundamental to the way UPS has always done business.